Sale Distribution Business

Case Study

Turning a loss to a profit with the One Page Plan.

Mum and Dad client importing specialty goods and distributing to major supermarket chains, small grocery and fruit and vegetable shops. They had been operating for 5 years and unable to turn a profit.

What they needed was a top to bottom business analysis. We introduced a management consultant and found:

Customer Sales Analysis:

  • 80% of sales came from 7% of clients
  • Average order: $300; average cost of delivery: $125 per order; Average gross profit: $150 per order; leaving average of $25 per sale to cover warehouse, other overheads and return a profit

Inventory

  • 20% of the stock Items accounted for 80% sales
  • Stock management/obsolescence an issue with use by date
  • Further analysis revealed that the planned container orders for the next 12 months, multiplied by the customer sales ratios was not sufficient to turn a profit
  • Two warehouses in place, neither fully utilised

Website

  • Needed updating, did not reflect the quality of the products nor the image of the company

Recommendations

  • Increase margins and number of shipments required to turn a profit
  • Revamp website to make ordering on line easier
  • Direct bottom 25% of customers to website (sales reps to demonstrate) if they wish to continue trading with you
  • Reduce product range by  25%, culling least profitable and slowest turnover items
  • Monitor sales representative activity (log book with kms travelled per day) and skew remuneration to commission payable where margins maintained. Take appropriate actions where reps’ performance is below par.

Implementation

  • Implement a FS&Co One Page Business Plan to map out the activities, sales and profit targets required over the next 90 days, 1 year and 3 years. The plan revisits:
    • Corporate Values,
    • the Reason you are in business,
    • SWOT,
    • resources required,
    • KPIs,
    • 90 day Goals and Tasks Action plan with What, Who and When,
    • 90 day, 1 year and 3 year financial goals
    • Rewards/milestones reached; and
    • more

This project is still being implemented…

2017-03-03T12:23:40+00:00
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